Entrepreneurial Performance and Export Marketing Capabilities on Pistachio Export Performance with the Moderating Role of Inefficient Competition

Export is one of the main variables of production and national income. Export performance is also one of the other main ways to generate revenue and to use investmentchr('39')s capacities. The aim of this study is to explain the role of entrepreneurial performance and export marketing capabilities on export performance with the moderating role of inefficient competition. This research is purposed-based inbterms of application and is a descriptive_study in terms of data collection. The statistical population of the study is all fixed managers and deputies of pistachio exporting companies in Kerman province with 280 people in 2019. The sample size was estimated 162 using Morganchr('39')s Georgian table. After analyzing the data, it was found that entrepreneurial performance and export marketing had a significant effect on export performance. The moderating role of inefficient competition in the impact of export marketing on export performance has also been proven. Therefore, it is suggested that the managers of pistachio exporting companies try to increase the level of export marketing capabilities in the company to increase cooperation and recognize inefficient competition.